Who it is for
- Presenters and reporters who interview on air.
- Podcast hosts.
- Producers who pre-interview guests.
- Analysts, researchers and editors who interview experts for a living.
What you will learn
- Preparing properly without over-rehearsing.
- Shorter, sharper questions that get longer, better answers.
- Listening for what is said and what is not, and following up.
- Managing evasive, nervous, over-prepared and hostile guests.
- Keeping control of time and direction without losing warmth.
- Trauma-informed interviewing: speaking to people on the worst day of their lives.
- Interviewing for different outputs: live, recorded, podcast, print and social clips.
How the session runs
- Briefing on the fundamentals.
- Live interviews with real guests or role-played ones, recorded.
- Playback, review and specific changes.
- Repeat with a harder guest.
- Written report for each participant.
Formats
- Half-day and full-day courses for teams.
- One-to-one coaching.
- Recurring programmes for teams who interview every week.

