Who it is for
- Reporters and correspondents filing video from the field.
- Newsroom digital teams.
- Communications staff producing explainers for their organisation.
- Content creators who want their phone video to look and sound professional.
What you will learn
- Structuring an explainer: one idea, a hook, a set-up, a point and a close.
- Writing for the ear and for captions.
- The CLEAR method: composition, lighting, environment, audio and runtime.
- Filming pieces to camera, interviews and sequences on a phone.
- Simple edits that look professional, and the mistakes that give amateurs away.
- Designing for sound-off viewing and vertical formats.
How the session runs
- Briefing and demonstration.
- Film an explainer in the session, review it, film it again.
- Leave with a finished piece and a written report.
Formats
- Half-day and full-day workshops for teams.
- One-to-one sessions.