Who it is for
- Leaders who front company video, internally and externally.
- Communications and marketing teams who produce it.
- Staff ambassadors and subject experts asked to appear on camera for the first time.
- Founders and professionals building a presence on LinkedIn and social media.
What you will learn
- Why most people freeze when the record button is pressed, and what to do about it.
- Energy, eyeline, framing and body language for the screen.
- Speaking to a lens as if it were a person.
- Scripted, prompted and unscripted delivery, and when to use each.
- The Social Clock: hook, set-up, point and close, one idea per video.
- The CLEAR filming method for phone video: composition, lighting, environment, audio and runtime.
- Designing for sound-off viewing, winning the first three seconds and making the retake your friend.
- A ten-minute daily drill to keep improving after the training ends.
How the session runs
- A briefing on the fundamentals.
- You record a piece to camera. We watch it back together.
- Targeted changes, then record again. And again.
- Every participant leaves with usable footage and a written report.
Formats
- Half-day workshop.
- Full-day workshop with studio time and a finished video for each participant.
- One-to-one coaching for leaders.
- Ambassador programmes: multi-session programmes that turn a group of staff into confident on-camera communicators for internal and external channels.